Artificial Intelligence and Automotive Industry - Automotive Hungary Conference

The Artificial Intelligence and Automotive Industry conference that was held on 18th October was organised by Pannon Business Network Association - AmLab Digital Innovation Hub (PBN) within the Automotive Hungary exhibition. The event attracted a full house with some 200 registered delegates traveling from around Hungary and abroad to attend.

The keynote presentation of the event was delivered by the invited and respected speakers of digitalisation and innovation - Audi, Jaguar, Land Rover, Kuka Robotics, Fraunhofer Institute, Dibuco GmbH and others. The speakers demonstrated the role of artificial intelligence (AI) in practice, as well as outlining the present and future role of AI in the automotive industry along with International trends in the area. Participants were also able to gain insight into domestic initiatives from the political and business side (ITM, SZTNH, AI Platform) too.

The relevance of the two topics is the impact of digitalisation and artificial intelligence on domestic suppliers and the strategic thinking of the big international manufacturing companies. Industrial robotization, automation, and the artificial intelligence serving these areas are becoming increasingly important. The presenters stated without exception that the future is in self-driving cars and automated production. These changes will impact the workforce, their competencies and the trajectory of further training that will be required so that domestic suppliers can keep up with international expectations.

As Hungary is only 23rd in the EU innovation ranking, the goal is to achieve improvement through government initiatives, such as AI country strategy and other actions.

Leading manufacturers agreed that special innovations can only address future challenges, e.g. zero emissions, and AI-applications which are endowed with human abilities and intuitions.

The speakers explained that the solution lies, among others, in the so-called ACES revolution (autonomous, connected, electric and shared) and disruptive innovations, as well as in ensuring data coherence and creating unified data communication platforms. The organizer, PBN, demonstrated the learning process that raised the company the region’s major player in complex  and unique, artificial intelligence-based developments they provide. AI is also the basis for the Zalazone test track, where prototypes of self-driving cars are being tested along with the research and development infrastructure.

The robots are of particular importance that are being used today in the automotive industry for testing, with cloud-based analytical platform solutions, and intelligent data management. Finally, the public faced with the fact that the number of patents submitted in Hungary are decreasing and that only 25% are utilized. The country’s primary interest is that global value chains bring their high value value-added activities to Hungary.

The event organizer PBN’s CEO, Mr Balazs Barta also heads the Artificial Intelligence Working Group of the Danube Region. The conference was concluded by an international meeting of the working group.